Website Maintenance Steps For Improved Website Performance

Websites are those things in life where slow speed negatively impacts user experience and SEO – the place where websites appear in search engine result page. If your website takes more than 2 seconds to load, it will leave your website visitors frustrated and they may abandon your website. Even if you have the exact product or service as your potential customer is seeking, a badly designed website will negatively impact your search engine ranking, the numbers of visitors coming to your website, the chance that website visitors convert into paying customers, and your bottom line. Even if the visitors decide to stick around, slow page load time will force them not to return in future. So, how would you stop the pain your website visitors have to endure while they wait for the website to open? Here’s how a website maintenance company can help you.


1.Regular website maintenance to improve performance

An outstanding website maintenance company doing website maintenance in Kolkata will perform many routine tasks that will improve your website performance. It will monitor website performance and page speed across platform, and solve all performance issues discovered. It will update the content management system or back-end of your website on regular basis. It will do website security scans to ensure that website has not been hacked or affected by malware. It will monitor your website hosting environment to alleviate any DDoS attack your website may have faced.

2.Don’t host website on shared environment

Where you host your website and what types of server are used to host your website has highest impact on the website performance. The bad performing websites are usually hosted in shared hosting environment. These environments are cheap but they add little value to your business. If your website is hosted on server that shares memory and other CPU resources with thousands of other websites, then you can expect your website to load very poorly. Here are some ways how a reputed hosting company can improve website performance in their fully managed hosting environment. They will host their client’s website in dedicated hosting environment. They don’t take the cheapest or the most convenient route. When they identify slow performing website, they rent more servers and move high resource consuming website to different server. Their hosting environment is tiered – it consists of hardware load balances and hardware cache servers. They filter out junk traffic and provide an integrated anti-DDoS protection, and they don’t impose traffic and bandwidth restrictions. 

3.Decrease number of requests exchanged between a browser and a web server

Minimizing the number of requests exchanged between a browser and web server is the most fruitful optimization a company providing website maintenance service in Kolkata can make. Website maintenance companies will review CSS, HTML resources, and JavaScript to identify areas to minimize total number of requests. If they have not been made previously, these are the most common optimizations which can be made. CSS and JavaScript can be combined, minimized and compressed. There are websites which have 100+ resources which can be minimized and combined into as few as 3-4 resources. HTML can be minimized and compressed, which can reduce page size and improve load time without any negative effects.

4.Optimizing images for quick download

Images take a large portion of the web page load time, and regular maintenance ensures that all your images are optimized to download as quickly as possible under different conditions. Your website may be using images which are large and bloated, and have not been optimized for website. These images can be resized or compressed so that your website visitors don’t download images that are bigger than necessary. The number of images on web page also impacts page load time.  Regular website maintenance can lead to quickly loadable website by making the images smaller or reducing the resolution and increasing the compression.

5.Improving plug-ins to reduce load time

The number and nature of plug-ins on your website can also adversely affect website load time. How plug-ins negatively impact website performance? – Every plug-in added to your website, increases number of lines of code your web server will have to execute to load the page. Unnecessary plug-ins or poorly written plug-ins may increase your page load time. These plug-ins can be replaced with light weight alternative to decrease the page load time. Website maintenance company will regularly review plug-ins installed on your website and will provide right recommendations to remove or replace the plug-ins.

6.Using  responsive design

An experienced website maintenance company will ensure that your website is responsive – images and text automatically scale to appear quickly and properly on any screen size. The responsive web design ensures that page load time is as low as possible on both mobile devices and desktops. If your website has responsive design there is no need to zoom to read the text or view the images, or search for menus and navigational links which otherwise are hidden.

Website maintenance is a complicated task and requires vast amount of technical experience to do it correctly. The website maintenance is important to your business, as a wrong company may impact your business in a way that it may negatively impact your revenue. Hence, it is important to find the right website maintenance company. 

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